Halal Marketing

The world’s 1.8 billion population of Muslims is in great demand for foods and products made in accordance with Islamic principles. Obviously, the Islamic Republic of Iran, due to its high capacity and unique foods, can gain a significant share of this market and thus provide an opportunity for the growth and prosperity of its industries, particularly the food industry. At the same time, given that of the total halal market, 65% is for halal food, 13% for clothing and fashion, 8% for tourism, 9% for media and entertainment, 4% is for medicines, and only 2% is for cosmetics and personal care, therefore, the most emphasis on this Strategic Plan is on halal food, which includes a variety of products and services, most notably meat and meat products, milk and dairy products, eggs and its products, cereals and its products, fish and its products, animal and vegetable fats and oils, fruits and vegetables and their products, sugar and confectionery products, drinks (non-alcoholic beverages), honey and its by-products, dietary supplements, genetically modified and transgenic foods, food additives, enzymes, microorganisms, packaging, food services and spaces, drinks, herbs, spices, flavors, seasonal foods, and so on. “Halal Production” is now not only a cultural and social phenomenon but also a lucrative business in the world economy. The increasing demand for halal products worldwide indicates that Muslim countries must play a very important role in this regard because the source of the halal and the upper hand in this global trade lies in the Islamic countries. With over 98% Muslim population and enjoying the high trust and confidence in Shiites world and other members of the Islamic community, World Halal Center can play an integral role in Halal products’ international trade. 

Given halal meat imports from some European countries and South America, Iran ‘s share of halal turnover is estimated at 61% of total world trade. In addition to developing non-oil exports, halal products’ exports will enhance Iran’s diplomatic position and thus have a greater impact on global supply.